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Investing. Retirement planning. Career coaching. And much, much more.

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What is Ellevest


Personalized investing — designed by women, for women — and you can start with just $1.


Earn cash back rewards when you use your Ellevest debit card to shop.


Get exclusive access to 1:1 sessions, workshops, and more to step up your money game.

Choose your plan

Ellevest Essential

Take the first step towards your financial future.
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Ellevest Plus

Start planning for retirement.
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Ellevest Executive

Unlock multi-goal investing and more.
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Why Ellevest?

Why Ellevest?

2021 winner for Best
Robo-Advisor for IRA Investing

Where women money.


Who can become an Ellevest member?

Ellevest was founded to help close the gender money gaps, but we welcome clients of all gender identities and expressions. Our digital investing platform uses gender-specific salary curves and longevity data to provide personalized recommendations and forecasts for your goals. Ellevest is only able to serve clients living in the contiguous US as well as in Alaska and Hawaii.

Why for Women?

The financial services industry was built by men, for men — which means it was not built for women.

Case in point: 99% of investment management firms are owned by white men; 86% of financial advisors are men; more than 90% of professional stock traders are men; and the list goes on.

Financial advice is not gender-neutral. Women’s financial lives are different — we tend to get paid less, stop getting raises a decade earlier, live longer (which means we need to rely on our retirement accounts for longer), have more debt, do more unpaid labor, get fewer promotions … and so on.

Isn’t it time for a financial company built by women, for women?

Ellevest’s digital investing platform brings women’s real lives into the data model so that we can give you more tailored financial advice — advice that we believe can be more likely to help you hit your goals.


2021 winner for Best Robo-Advisor for IRA Investing ©2017-2021 and TM, NerdWallet, Inc. All Rights Reserved.

Investing entails risk, including the possible loss of principal, and there is no assurance that the investment will provide positive performance over any period of time.

Banking products and services are provided by Coastal Community Bank (“Coastal”), Member FDIC, pursuant to license by Mastercard International. Your Ellevest Save and Spend Account deposits will be insured to the regulatory limits by the FDIC through Coastal Community Bank, Member FDIC.

The Ellevest Rewards program is powered by Dosh, an unaffiliated third-party provider, which offers Ellevest banking members cash back on Ellevest debit card purchases from select merchants. Each Ellevest Rewards, Powered by Dosh program offer is available for a limited time only for qualifying purchases at participating merchants (subject to the particular offer and full program terms). Cash back amounts will vary and offers may become unavailable without notice. Additional terms, conditions and exclusions apply and can be found in the Ellevest Membership Terms and Conditions Agreement.