Use code GOFORGOLD to get $20 when you join membership and start investing*

Your money journey starts here

Investing. Retirement planning. Career coaching. And much, much more.

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What is Ellevest


Personalized investing — designed by women, for women — and you can start with just $1.


Earn cash back rewards when you use your Ellevest debit card to shop.


Get exclusive access to 1:1 sessions, workshops, and more to step up your money game.

Choose your plan


Ellevest Essential

Take the first step towards your financial future.
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Ellevest Plus

Start planning for retirement.
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Ellevest Executive

Unlock multi-goal investing and more.
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Why Ellevest?

Why Ellevest?

2021 winner for Best
Robo-Advisor for IRA Investing

Private Wealth Management at Ellevest

Looking to invest $1M or more? Our dedicated team is here to help you reach your financial goals.

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Where women money.


Who can become an Ellevest member?

Ellevest was founded to help close the gender money gaps, but we welcome clients of all gender identities and expressions. Our digital investing platform uses gender-specific salary curves and longevity data to provide personalized recommendations and forecasts for your goals. Ellevest is only able to serve clients living in the contiguous US as well as in Alaska and Hawaii.

Why for women?

The financial services industry was built by men, for men — which means it was not built for women.

Case in point: 99% of investment management firms are owned by white men; 86% of financial advisors are men; more than 90% of professional stock traders are men; and the list goes on.

Financial advice is not gender-neutral. Women’s financial lives are different — we tend to get paid less, stop getting raises a decade earlier, live longer (which means we need to rely on our retirement accounts for longer), have more debt, do more unpaid labor, get fewer promotions … and so on.

Isn’t it time for a financial company built by women, for women?

Ellevest’s digital investing platform brings women’s real lives into the data model so that we can give you more tailored financial advice — advice that we believe can be more likely to help you hit your goals.


2021 winner for Best Robo-Advisor for IRA Investing ©2017-2021 and TM, NerdWallet, Inc. All Rights Reserved.

Investing entails risk, including the possible loss of principal, and there is no assurance that the investment will provide positive performance over any period of time.

Banking products and services are provided by Coastal Community Bank (“Coastal”), Member FDIC, pursuant to license by Mastercard International. Your Ellevest Save and Spend Account deposits will be insured to the regulatory limits by the FDIC through Coastal Community Bank, Member FDIC.

The Ellevest Rewards program is powered by Dosh, an unaffiliated third-party provider, which offers Ellevest banking members cash back on Ellevest debit card purchases from select merchants. Each Ellevest Rewards, Powered by Dosh program offer is available for a limited time only for qualifying purchases at participating merchants (subject to the particular offer and full program terms). Cash back amounts will vary and offers may become unavailable without notice. Additional terms, conditions and exclusions apply and can be found in the Ellevest Membership Terms and Conditions Agreement.

Nerdwallet receives cash compensation for referring potential clients to Ellevest via advertisements placed on its website. Nerdwallet and Ellevest are not affiliated with one another and have no formal relationship outside of the solicitation arrangement.

Nerdwallet’s opinions are their own. Their ratings are determined by their editorial team after evaluating various robo-advisors based on their assets under management across the following rated criteria: low or no management fees (50%), expense ratios on available investments (20%), portfolio mix, including level of diversification, customization and specialty portfolio offerings (20%), and frequency of automatic rebalancing (10%).

*The "Go For Gold" Promotional offer is for those who 1) sign up for an Ellevest Membership service (Ellevest Essential, Ellevest Plus, or Ellevest Executive) and 2) make an initial deposit of $1 or more into an Ellevest non-retirement investment account on or before 11:59 PM EST on 8/13/2021 (the “Promotional Period”). This Promotional Offer cannot be applied to an annual or existing Ellevest membership service, and is only available to the first 500 eligible new Ellevest membership clients who redeem it before the Promotional Period ends. This Promotional Offer is not valid in conjunction and cannot be combined with any other offers or promotions. Clients who enroll with promo code “GOFORGOLD” before the end of the Promotional Period will pay no Ellevest Membership fee for the first month of their membership period, starting on the date the membership agreement is acknowledged (the “Effective Date”). After 1 month from the Effective Date, the applicable fees for the Membership service selected will be reinstated and other fees as described in Ellevest’s Wrap Fee Program Brochure and the Ellevest Membership Terms and Conditions Agreement will continue to apply. Membership clients who enroll with promo code “GOFORGOLD” and make an initial deposit of $1 or more to a non-retirement investment account within the Promotional Period will receive $20 added to their Ellevest investment account. Ellevest’s processing time for depositing $20 into a client’s Ellevest account may be up to 90 days after the Promotional Period ends. Ellevest reserves the right to refuse to award you the Promotional offer if it determines, in its sole discretion, that the promotion was claimed under wrongful or fraudulent circumstances, that your participation is against the spirit of the program, that making payment would constitute a violation of your Ellevest Membership Terms and Conditions Agreement or applicable federal or state law, or that incomplete or inaccurate information was provided. Ellevest reserves the right to end or modify any promotion at any time.

Ellevest Membership fees are as follows: Ellevest Essential is $1 per month, Ellevest Plus is $5 per month, and Ellevest Executive is $9 per month. Ellevest doesn’t require Members to maintain a minimum investment account balance. However, there are portfolio-specific minimums (ranging from $1 to approximately $240). You may not receive the entire recommended portfolio until your account balance meets the respective portfolio minimum. Ellevest will not rebalance a portfolio until it meets the respective account balance minimum necessary to generate the required shares. This minimum is a function of portfolio allocation and the share price of individual holdings, which will vary.