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The #1 investing app for women, built by women.

Easy-to-use investing tools to help you turn money from a source of stress to a source of strength.

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Make your money work harder for you

Easy-to-use investing and career tools to help you turn money from a source of stress to a source of strength.

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Why choose Ellevest

step 1

Access the first and only investing algorithm that takes into account realities for women, like career breaks, pay gaps, and longer lifespans.

step 2

Join an online community of more than 3 million women on a mission to close the gender money gaps and get more money in the hands of women. 

step 3

Sign up for workshops or book 1:1 sessions with Ellevest financial planners — they’re here to help you reach your goals with confidence.


“Ellevest has changed how I think about money, and has therefore changed my life and my future.”

— Rachel B., Helena, ID

“I feel confident my money is invested in the right place. I feel more safe being surrounded and coached by a team of women.”

— Sophie F., Calabasas, CA

“I consistently feel supported and love getting to attend workshops as a member. I’m always learning something new and feel very comfortable with where my money is. I also love the option to invest in impact portfolios!”

— Safiya N., Hudson, NY

Testimonials were given by clients of Ellevest, Inc. Testimonials are representative of the client's views at the time collected, may not be representative of the experiences of other clients and do not provide a guarantee of future performance success or a similar experience or services.

Start your money journey

Ellevest Essential
/ Mo

The financial basics: investing, banking, and saving. Plus, you get 20% off 1:1 coaching.

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Ellevest plus
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The financial basics — plus, you can open a retirement fund and get 30% off 1:1 coaching.

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Start funding your future.

Your money should be working as hard as you are to help make Future You’s dreams possible. 

Investing toward the dream home
Saving for the dream home

Goals-based investing to

What do you get when you join Ellevest?

What do I get when I join Ellevest?

Turn money from a source of stress to a source of strength.

woman sitting on pie chart with laptop

Private wealth management that puts you first

A new approach to private wealth — for high and ultra high net worth individuals, families, and institutions — to help you build a better world for women with a custom investment and financial plan.

Put your money to work.


Who can become an Ellevest member?

Ellevest was founded to help close the gender money gaps, but we welcome clients of all gender identities and expressions. Our digital investing platform uses gender-specific salary curves and longevity data to provide personalized recommendations and forecasts for your goals. Ellevest is only able to serve clients living in the contiguous US as well as in Alaska and Hawaii.

Why for women?

The financial services industry was built by men, for men — which means it was not built for women.

Case in point: 99% of investment management firms are owned by white men; 86% of financial advisors are men; more than 90% of professional stock traders are men; and the list goes on.

Financial advice is not gender-neutral. Women’s financial lives are different — we tend to get paid less, stop getting raises a decade earlier, live longer (which means we need to rely on our retirement accounts for longer), have more debt, do more unpaid labor, get fewer promotions … and so on.

Isn’t it time for a financial company built by women, for women?

Ellevest’s digital investing platform brings women’s real lives into the data model so that we can give you more tailored financial advice — advice that we believe can be more likely to help you hit your goals.


#1 Investing app for women. Determined as of April 2022 based on Ellevest's review of other robo-advisor offerings, women-led and women-founded fintechs, percentage of downloads by women of investing apps on iOS, and unaffiliated third-party ratings. Information was obtained from third-party sources, which we believe to be reliable but not guaranteed for accuracy or completeness.

Saving vs Investing Disclosure:
Based on investing from 2002-2021. Historical returns of SPDR Bloomberg Barclays 1-3 Month T-Bill ETF (BIL) (“saving”) vs Vanguard Index Funds - Vanguard Total Stock Market ETF (VTI) (“investing”), on a $600 initial deposit with monthly contributions of $600 for 20 years, rebalanced annually and dividends reinvested. Source:

For illustrative purposes only. This information came from third-party sources. We think they’re reliable, but we can’t guarantee them for accuracy or completeness. Also, this graph isn’t investment advice or a recommendation, because it doesn’t take into account your specific objectives, financial situation, or needs. There is no guarantee that these results can be achieved by Ellevest and the information shown does not represent any portfolio managed by Ellevest. Investing involves risk, and just because investing markets have performed a certain way in the past doesn’t mean they’ll continue to perform that way in the future.

Ellevest community
The Ellevest community includes Sallie Krawcheck’s connections on LinkedIn and Ellevest’s followers on Instagram. Numbers as of March 2022.

AUM as of 4/1/22