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Maybe you’re familiar with the “company mission statement” — that one big sentence that describes why they do what they do. It connects us all around one big, important thing, and it makes decision-making easier.

In other words, a mission statement can help give purpose and direction — which are keys to satisfaction with your life. So there’s no reason to confine them to the workplace. Sitting down with your family to create your own mission statement can help you deepen your connection, resolve differences of opinion, and make more meaningful decisions.

You’ll use your family mission statement in all sorts of ways, but it’s especially helpful when it comes to money. That’s because talking about money is never just talking about money, really. It brings up a lot of emotion. It can be seen (especially within families) as a competition. And then there are the money taboos that make us want to avoid talking about it at all — which can definitely cause problems.

What is a family mission statement?

Your mission statement is a short summary of your family’s purpose and the standards you commit to living up to — in all aspects of your life. You’ll use it to guide your decision-making together.

It should express your most deeply held shared values, the ones you expect to hold for a long time — possibly across generations. But as your family grows and evolves, your mission statement naturally will, too. You’ll want to revisit it regularly (maybe once a year) and whenever your family goes through a milestone change.

You can make one for yourself, as a couple, as a family, or as a multi-generational family … it’s your choice. You can do all of the above, if that makes sense for you.

1. Start with yourself.

It's hard to know what you value together without first knowing what you value individually. So first, spend some time thinking about what’s most meaningful to you.

A few questions to guide you:

• What are your three or four core values? We all believe a lot of things. Paring them down can takes work — but it’s necessary to get clear on what really matters. We spoke with Emily Scott, a certified transition professional, who recommends that you write down your values in a column. On the left, write down where each value came from (your parents, your life experiences, your education). On the right, write down what you teach your kids (if you have them) and / or share with others in your family about each value. This can help you trace the origin of your values and find more meaning in each one.
• What would you (or do you) do for free? Time is valuable. Where do you give yours?
• What needs to be done? What calls you with a sense of urgency? What do you see as a problem to be solved or a duty to be followed?
• What have you learned from your failures? The deepest meaning often comes through struggle.

2. Make it an occasion

Schedule a time and place to talk. Whether it’s just you and your partner, your household family, or your extended family, try to make it special. The point is to make it feel significant and to give you a chance to bond.

3. Give everyone a voice.

Values are highly personal, and if you’re going to have an honest conversation, everyone needs to feel listened to and respected. Agree on some ground rules and give everyone space to speak.

A few ideas for making people feel heard:

• Youngest people talk first, so they don’t get skipped over.
• To avoid groupthink, send questions out in advance and have people share what they came up with.
• Ask follow-up questions with understanding in mind rather than disagreement. “That makes no sense. Why do you think that?” becomes “Can you tell me more about your thought process?”

4. Share your family views and goals.

To understand where your values overlap, it can help think about the past and the future. Some questions to ask:

• What words best describe us?
• Which past decisions felt great, and which ones felt more painful?
• Which experiences have been most meaningful?
• How do we relate to each other, and how do we want to relate to each other?
• What is our purpose as a family?
• What do we want our family to accomplish in the next ten years?

Once you have all your values shared, it’s time to pare them down again. As a family, pick your most important values. If you’re having trouble narrowing them down, go back to those past decisions. Which value did each decision reflect? Were you happy with the outcome?

5. Craft your mission statement.

A mission statement won’t help if you don’t use it, so it should be short and memorable, and feel like a compass to help you make decisions. It could be a family motto or a short list of sentences. It can be helpful, if it works for your family, to specifically state your mission around your money or what money means to you.

Some examples of very short family mission statements:

• “We bring people together.”
• “We’re travelers, not tourists.”

And some examples of longer statements:

• “We don’t dwell on differences in our family. We work together to increase the good in the world.”
• “To be generous but not frivolous with our assets, to make the most of every opportunity we choose to take, and to rise to every challenge.”

6. Talk about next steps

Before you go, explore some opportunities to use your new mission statement. Are you setting family goals for the year? Any big decisions coming up? Also: Set a time later in the year to come back to your mission and see if there’s anything you want to adapt.

How to use your mission statement to make financial decisions

When thinking about your mission and your money, you probably jump to philanthropy. That’s a big one — in fact, we recently put together a guide to using your shared purpose to make a strategic giving plan. But it’s just the beginning. Your family’s spending and investing dollars are also powerful tools to drive real change.

Spending

Every day, we make dozens of decisions, and a lot of them are about money. Think about where you’re spending your money now. Is it aligned with your mission statement? Use your mission statement as a guide, and look into whether the companies you’re giving money to match up with your mission.

Investing

Every dollar you invest has an impact — whether positive or negative. And as your net worth as a family grows, your opportunity to make a bigger impact — whether positive or negative — grows as well. So to live by your mission statement, you need to know the impact your family’s investing dollars are making right now — and you need to feel confident that it’s the impact you want to be making.

Talk to your financial advisor about your family mission statement, and ask about the impact you’re making now and the impact you could be making. And if you’re not happy with your answer, think about moving your money to a company that takes your mission seriously.

Because your family’s mission statement is serious. It reflects your purpose. It’s your North Star, and it guides you to make more intentional decisions. It can be an incredibly meaningful thing for you to do with your family.